Posts Tagged ‘Doritos’

Are Mariachi Doritos changing the face of Latin music?

Wednesday, June 12th, 2013



Mariachi, tomada en Chicago, Illinois, Estados...

Mariachi, tomada en Chicago, Illinois, Estados Unidos. (Photo credit: Wikipedia)











The Mariachi Doritos are back for another summer campaign and the popularity shows no sign of slowing.

The Doritos band are busier than ever before ( numerous performances, guests on TV shows etc) and an interesting knock on effect is happening to the latin music scene. We have been getting more and more requests for latin/ mariachi acts. Many musicians out there have been asking to get in on the act. So what makes this genre so popular? Answer: Great musicianship to start with, pop songs that people know seems to really help… oh and a massive marketing budget from Doritos does make a difference.


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